This was a campaign I created for the National Guard. I wanted to emphasize two things with this campaign: 1) I wanted to highlight the toughness that comes with enlisting in the National Guard. 2) Also, I wanted to make sure we appealed to “the new faces” of the National Guard by including a woman soldier. I liked the way this campaign came out. I feel like this campaign wasn’t sanitized or glamorized but shows strength and a realism—which, I think, appeals to the new generation.